Your Enthusiasm Is Expiring...

Read time: 4.5 minutes

I used to be that guy.

The one who would have a flash of brilliance—an idea, a plan, a post, a program—and feel lit up.

“This is it,” I’d think. “This one’s gonna be powerful.”

And then?

…I wouldn’t do it. Not right away. Not when the energy was there. I’d tell myself I’d get to it “tomorrow” or “when I had more time.”

But tomorrow came—and so did the doubt.

By the time I circled back to the thing I said I’d do… the spark was gone. The idea didn’t feel as potent. The energy had cooled. I’d already started talking myself out of it.

Sound familiar?

Here’s a simple truth I’ve come to believe:

Whether it’s launching something new, responding to a message, applying for a job, or finally booking that health check-up you’ve been avoiding…

The moment to act isn’t “later.” It’s now.

• Now is when the clarity is fresh.

• Now is when the inspiration is alive.

• Now is when the energy is most available.

That’s why I've learned something called EVENT ACTION.

Event Action is the practice of acting as close as possible to the moment you have an idea, insight, or commitment.

The “event” is the spark. The “action” is what brings it to Life.

Most people wait for the right conditions. But what if the conditions were waiting for you to move?

Let’s make it real.

A friend messages you out of nowhere: “I’m in your city this weekend! Let’s catch up.”

You LOVE this friend. You’re excited. You say, “Let’s do next week.”

Next week rolls around… and somehow?

You’re not as excited. The moment has passed. And now it feels like effort.

That’s how momentum dies.

And it doesn’t just happen with friends.

It happens in your business.

Your job search. Your relationships. Your fitness. Your content. Your recovery.

You want to do the thing. You mean to do the thing. You even talk about doing the thing.

But then…

Delay.

Distraction.

Doubt.

The longer you wait, the heavier it gets.

And guess what?

I’ve done this more times than I can count.

I remember a few months ago, I had a powerful coaching idea for a workshop. I even had the name, the framework, the people I wanted to invite.

I told myself I’d launch it “next week.”

Next week came… and the spark was gone.

Instead of creating from inspiration, I started creating from pressure.

The moment had moved on—and I missed it.

What could’ve been alive and electric turned into another archived Google Doc.

And not because I wasn’t capable—but because I didn’t move when it mattered most.

You’ve already practiced Event Action.

This isn’t a new concept—it’s just underutilized.

Think of the times you’ve already lived it:

• You booked a flight within 10 minutes of deciding to go.

• You threw a last-minute party and somehow got 20 people to show up.

• You responded to a voice note before your brain could talk you out of it.

• You got out of bed and brushed your teeth without debating it for 45 minutes.

• Your mom once rallied a full restaurant crew in a day to support your cousin’s new business.

That’s Event Action.

The moment was there—you moved.

It’s not about motivation. It’s about momentum.

So what gets in the way?

Most of the time? It’s not ability. It’s attachment.

• Attachment to doing it perfectly.

• Attachment to how it will land.

• Attachment to feeling “more ready” later.

But here’s the truth:

You don’t need a perfect first step. You just need a present one.

Sometimes we’re not avoiding the task—we’re avoiding the feeling we think it will bring.

Vulnerability. Discomfort. Disappointment.

But the truth? It’s the doing that dissolves the dread. Not the other way around.

Even if it’s the wrong one—even if it leads to “failure”—you’ll get data.

You’ll learn. You’ll recalibrate.

But without movement?

There’s nothing to improve.

You can’t steer a parked car.

And I get it—this is where the resistance kicks in.

You might be thinking:

Here’s what I’d offer:

Being unattached to the outcome doesn’t mean the outcome doesn’t matter.

It means you’re choosing to move before the pressure distorts the process.

Because the more you delay, the more weight you give to the result. And the heavier it feels, the more likely you are to freeze, fumble, or flake.

Event Action is how you lighten that weight before it builds.

Sometimes it means scheduling an hour to prep instead of “getting to it later.”

Sometimes that means opening the draft and writing the first two sentences.

Sometimes it just means asking for help today—not tomorrow.

The action doesn’t have to be big. It just needs to be sooner.

When you act early, you create space—for revision, for support, for clarity.

But when you delay?

You leave everything to urgency. You become reactive. You burn out.

That’s not Event Action—that’s Event Avoidance until it becomes Emergency Response.

And here’s what’s wild:

Most of us have created our best work not under pressure… but under permission.

• Permission to try.

• Permission to be messy.

• Permission to move while we’re still learning.

Think about a time you were creating just to create—not to impress. You were probably faster. Freer. More focused.

Because you weren’t building with fear—you were building with curiosity.

That’s what Event Action invites you back to.

Not performance. But presence.

Well… is it ever the “perfect” time?

Waiting for the “right moment” is how ideas get stale, projects stall, and dreams collect dust in the corner of your mind.

Event Action doesn’t mean doing everything now. It means doing something now.

• A voice note.

• A decision made.

• A calendar block.

• A 10-minute draft.

• A “let’s grab coffee in an hour.”

Small moves. Immediate steps. Momentum over mechanics.

Ask yourself:

Not because you’re behind. Not because you “should.” But because your energy is ready now.

You already know how to be Event Action. You’ve done it before. You’ll do it again.

But now? You get to do it intentionally.

Because action is how we create. Not later. Not perfect. Now

Happy Saturday! Thanks for reading.

Much Love,

Julian

PS. I’d Love to hear—how will you BE Event Action today after reading this? Hit reply and tell me. Not for me—for you. For momentum. For movement. For the now.