What I Learned From Investing $5,000+ to Work With a Coach

Read time: 4 minutes

I just invested in myself—AGAIN!

Not in another course. Not in a book. Not in a podcast subscription.

In a coach.

• One‑on‑one

• Face‑to‑face

• $5,000+

And yes—I’m already part of the best coaching school in the world.

Yes—I’m surrounded by coaches I respect, admire, and learn from daily.

I thought that was enough.

That I could piece things together.

That a session here and there would move the needle.

That my growth could be a little sporadic and still be sustainable.

But if I’m honest?

That was me trying to save money. And avoid the discomfort of being fully seen.

Because working deeply with someone one‑on‑one is uncomfortable.

There’s no hiding. No half‑participating. No “I’ll get to that later.”

It’s naked.

And yet—this is exactly why I did it.

I hired my coach to work with me on My Document—a living creation of the deeper truths of who I am, and who I am here to BE in the world.

I’ll share more about that in a future letter.

But for now?

I want to share the very first insight that came up for me—before we even officially started.

We were talking about agreements, commitments, and the outcomes I wanted from this coaching relationship.

And what rose to the top was this:

Being Your Word.

People often ask me,

Here’s a glimpse:

• We weren’t even troubleshooting challenges.

• We weren’t discussing marketing strategies.

• We weren’t mapping out a new offer.

We were getting to the foundation of everything:

Not just with the big things. Especially with the small things.

Life is fast. Life is loud.

We say things without thinking:

And then—we don’t.

It feels harmless.

But every time you give your word and don’t honour it, your word loses weight.

Not just for other people—for YOU.

Here’s what I’ve learned:

If you can’t count on yourself to watch a 5‑minute video you said you’d watch…

…how will you count on yourself to build a business? …or nurture a marriage? …or create the Life you’ve been dreaming of?

It’s all the same muscle.

Your word is your foundation.

When it’s strong, you create with confidence. When it’s weak, everything wobbles.

I used to be the worst at this.

I was quick to say “yes” to things in the moment—full of enthusiasm and good intention—but without any real consideration.

I’d agree to read the book, watch the resource, send the thing…

Then it would sit in the “I’ll get to it later” pile until the moment had passed.

My word lost its weight.

And as I shared with my coach, this speed of Life—this constant saying “yes” without pausing—was one of the biggest reasons I used to feel behind and overwhelmed.

So I started slowing down.

Now, if someone asks me to check out their work, I don’t just say “yes.” I ask:

• “How long is it?”

• “When do you need it by?”

• “Is this a commitment I’m ready to keep?”

And only then—if I truly mean it—I give my word.

And when I do? I keep it.

Not because I’m perfect. Not because I never mess up.

But because I want my word to mean something.

Here’s what I’ve learned:

Being Your Word is not about rigidity. It’s not about perfection.

It’s about intention.

It’s about only giving your word when you intend to honour it. And when you do give it—it’s about following through.

Because this is the foundation of creation.

When your word has weight, your dreams stop feeling like “nice ideas” and start feeling inevitable.

• It’s how I’ve been able to coach people twice my age.

• It’s how I’ve helped clients heal marriages I’ve never experienced myself.

• It’s how I’ve created a business that continues to grow without chasing, forcing, or faking.

It’s not magic. It’s not luck. It’s simply keeping my word—especially to myself.

Now, before you think this is about being rigid or black‑and‑white—let me say this:

It’s not.

The best way to be your word… is to give your word less often.

Don’t say yes because you’re caught up in the moment. Don’t commit because you feel guilty.

Slow down.

Ask yourself: Do I actually mean this? Can I honour this in full?

If the answer is yes—give your word and keep it. If the answer is no—don’t give it.

That’s it.

When you treat your word like gold, it becomes gold.

And when you live this way, you build a quiet, unshakable self‑trust.

From there—what you say you’ll create becomes inevitable.

That’s why, at the end of this month, on August 30th, I’m hosting a free, live interactive workshop.

Not for the casually curious. Not for the “I’ll see if I can make it” crowd.

• For the people who are committed to transformation.

• For those ready to create their lives with intention.

• For those who want to learn how to trust themselves—again and again.

We’ll go deep into Being Your Word—both in the big promises and the small moments.

If you feel the nudge reading this—if your gut says, this is for me—reply to this email with "BMW".

That’s your first act of being your word.

I’ll know you’re in. I’ll send you the details.

It’s free in money—but it will cost you your time, your energy, and your full presence.

If you show up, I promise:

You’ll see what becomes possible when your word means something.

And if not, that's okay too. No judgment. Ever.

Thanks for reading.

With Love,

Julian