Warren Buffett Can't Buy This (But You Already Have It)

Read time: 2.5 minutes

Warren Buffett famously said,

But here’s something even more valuable—and even more fleeting—than time:

Your attention.

Companies know it. Creators crave it. Advertisers spend millions for it.

And every single day, your phone, your feed, your inbox, are all out to hijack it—often before you’ve even had your first sip of coffee.

If you don’t guard your attention, someone else will claim it for you.

That’s why this past month, I made a decision:

To slow down. To zoom out.

And to get radically intentional with this currency I never see but always spend.

After months of nonstop travel—building, growing, pushing, doing—I finally paused.

And in that pause, I asked myself a question I hadn’t considered in years:

Not how. Not when. Not even what.

Just… why?

That solitary question cracked something wide open for me.

For the first time in a long time, I saw clearly what I’m really here to do.

I saw who I’m meant to be in this next chapter of my journey.

How I want to serve. What I actually stand for.

I realized I’m not here to be anyone’s comfort zone.

I’m here to be your challenge. Your mirror. Your co-pilot.

Not just to help you feel better—but to help you BE better.

And you know what?

None of that clarity came from more hustle.

It came from stillness. From quiet. From listening.

Stillness always reveals what noise tries to hide.

You see, we live in a world that profits off what seems to be some sort of “digital dementia.”

Our devices are always within arm’s reach:

... in the bathroom, at dinner, when we’re pausing between one thing and the next.

We’re flooded with distractions, notifications, and dopamine-drip scrolling.

Focus gets fragmented. Concentration withers.

And if you’re not careful, your power to pay attention fades into the background like elevator music.

But concentration is a living thing.

It’s a muscle—a real muscle you can strengthen or let atrophy, just like in the gym.

Every time you let yourself be pulled away by another meaningless ping, you weaken it a little more.

On the other hand, every time you choose to practice presence and intention, you grow your focus.

You grow your power.

That’s why I start every morning with my “anti-digital dementia” protocol:

Reading. Meditation. Journaling.

Three small non-negotiable acts that say, loudly and clearly, to my own mind:

These rituals are my resistance to a world desperate for my distraction.

Because what you practice, you become.

And ultimately, what you focus on determines the Life you build.

So let me ask you:

If you’ve felt scattered, overwhelmed, or distracted—this is your invitation to get back in the driver’s seat.

I break down my journey, my revelations, and all the behind-the-scenes honesty in my latest vlog.

It’s the most raw and real I’ve been on camera yet.

Watch it here:

If something in it lands for you, reply and let me know. (I read every single message.)

Your attention is your Life’s greatest currency.

Spend it on (& with) purpose.

Thank you for reading, my friend.

Much Love,

Julian