Let's Talk About Love

Read time: 3.5 minutes

If you’ve known me for any length of time, you’ve probably heard me say this one line more than once:

Language is my superpower!!!

And if you haven’t heard it yet—well, now you have. Get ready to hear it a lot.

Because I don’t just say that to sound clever.

I say it because I live it.

I use language to shape my reality. To shift the tone of my day. To love people more deeply. To serve more powerfully. To invite new possibilities into the room.

And last week’s letter—on the power of words like “unfortunately” and “I guess”—sparked a lot of messages back. So today, I want to take it even deeper.

I want to talk about Love.

And not the commercialized, cliché, overly romanticized version of Love you see in greeting cards or holiday movies. Not the “post about it once a year” kind.

I’m talking about real, everyday, unglamorous, relentless Love.

The kind you create.

See, someone asked me recently, “Julian, how do you coach couples when you’re not even married?”

And honestly, I loved the question.

Because here’s the truth:

You don’t need to be married to understand Love.

You just need to be in it. With it. Of it.

And more importantly—you need to practice creating it.

Because Love, my friends, is not a feeling you fall into.

It’s a choice you speak into existence.

Think about when you first fell for someone.

You didn’t just feel it. You talked about it. You told your friends how amazing they were. You thought about them all day. You journaled about them. You said, “I can’t wait to see them again.” 

You created that Love with your words—out loud and often.

Then fast forward a few years… maybe you got married. Maybe things settled. And suddenly?

You start saying different things.

• “They don’t listen.”

• “They always forget.”

• “They never clean up.”

And just like that, you begin creating the opposite. With your words. With your language.

You create falling out of Love.

Because Love doesn’t live in your wedding photos or the memory of how it once was.

Love lives in your language.

So if you want more of it—you’ve got to create more of it.

The same goes for trust. Faith. Confidence. Joy.

They’re all intangibles. 

And they don’t exist in the physical world like a chair or a phone does. You don’t need to say “iPhone” 10 times for it to appear—it’s either there or it isn’t.

But Love? Love requires language. Love is language.

And before anyone jumps in with “isn’t this just semantics?” let me say this clearly:

No, it’s not.

It’s not about semantics. It’s about substance.

And guess what?

I’ve made it a game.

Every day, I find 18 creative ways to say “I love you” to my partner. Not all literally with those words—but in different forms.

Through texts. Through touch. Through attention. Through appreciation.

I do the same for faith. For happiness. For peace. For possibility.

Because I don’t want to just have those things—I want to live from them.

Language makes that possible.

Now, some of you may ask:

Nope.

This isn’t about obligation. Or a checklist.

It’s about presence.

Because presence is where Love lives.

Sure, there’s beauty in spontaneity.

But... I'd add that there’s a different kind of magic in intention.

In the daily choice to speak what most matters.

In the whispers and the shout-outs.

In the Love that’s created—not just felt.

And that’s where something powerful happens:

Because there is a way to be.

A way that isn't about waiting for a feeling, but choosing one.

And the more we practice that being—the more powerfully we show up for the people and possibilities around us.

So here’s today’s invitation:

Grab your journal, a piece of paper, or go to your notes app.

Write down one sentence about who your partner is to you today.

Then, share it—with them.

Speak it aloud. Text it. Whisper it at breakfast or bedtime.

Make Love real, not abstract.

Make it your daily creation.

And hey—you might be thinking:

Totally fair. The beauty of this practice is how adaptable it is.

Maybe you use it to speak Love to yourself.

Or to strengthen Trust with a family member.

Or to fuel Faith in your own dreams.

Maybe it’s gratitude you want more of—in your team, co‑founder relationship, or in your own self‑worth.

Whatever’s missing—the practice stays the same:

Name what matters. Say it out loud. Let it land.

So that’s the Love game I’ve been playing lately.

Saying what’s real. Speaking what I want more of. Creating Love—not waiting for it.

And now... you can play it too.

Much Love,

Julian

PS. I’ve been sitting with the idea of writing fewer, longer letters instead of 2 a week—something more reflective & layered… a tad longer too! Would you enjoy that? Hit reply and let me know. Your words matter. And I always read everything you send.