A Love Letter to Last Weekend

Read time: 2.5 minutes

I’m not quite sure where to begin…

This past weekend, I spent 3 full days immersed in what I can now say is, without exaggeration, the most powerful coaching school on the planet—AJC Coaching Career School.

And since then, I’ve been trying to find the words.

But how do you put into words something that feels... wordless?

How do you explain something that still feels like it’s moving through your cells?

The truth is, there are some things in Life you can only feel.

And last weekend was one of them.

3 days.

A room full of people devoting their lives to one thing:

Serving from Love.

Not strategy. Not tactics. But Being.

• Being in service.

• Being in truth.

• Being in presence.

• Being in the room.

It was emotional. It was powerful. And it was undeniable.

When you're in a room with people who are learning to Love more deeply, listen more profoundly, and lead more boldly—something happens to you too. Something changes.

• You feel yourself open.

• You feel your edges soften.

• You feel your truth get louder.

• You feel the kind of sacred, safe intimacy that coaching was always meant to be.

And here’s what I’ve been sitting with, in the quiet that followed…

Because Life—when it’s unfolding—feels orchestrated.

And this weekend felt like the culmination of a long, tender arc.

If it wasn’t for the brave move I made last year—when I hired a coach for the very first time—it’s unlikely I’d be here now.

If I hadn’t risked vision beyond habit.

If I hadn’t whispered yes to something that called to growth instead of comfort.

I wouldn’t be able to say that who I am today… is not the person I was even last week.

During my sessions this week, my clients have pointed out:

And yes, I certainly am.

Because what shifted wasn’t a tool or a technique. It was my BEING—my presence, my heart, my level of listening, and my permission to trust the force beyond performance.

I stopped being the Julian who always needed to show up polished.

Instead, I showed up open—more human, with more softness, with more impact.

As I write this, one key moment during my time at AJC stands out:

The moment when the attendees took the "stage" and shared their transformation stories.

Not polished, not gamed, not strategized.

A raw unfoldedness that said: “This is me now.”

It struck me how vulnerable that was. Because in that moment, I felt: sharing is creating.

To say aloud what shifted wasn’t just liberation—it was an open channel for the ripples to spread.

That’s what I want to move on to next.

This letter is a sort of Love letter…

• To every reader.

• To every client.

• To every person who’s been watching this journey unfold & living it vicariously through me.

So many of you have reached out asking about my AJC experience.

Asking for my takeaways. Asking for what I saw.

And that matters to me.

So here's what I'm feeling called to create:

A series of intimate, live webinars. At no cost.

Where I’ll be sharing what I witnessed—what I felt—at AJC.

• Where we don’t talk tactics.

• Where strategy takes a breath.

• And BEING becomes the real invitation.

If you feel the pull—tired of performing and craving a space where you don’t have to prove anything—these webinars will let you live that.

If that resonates, reply to this email, let me know and I’ll send you the details.

Till then... I’m still integrating this weekend.

I’m still glowing from it.

I’m still letting what unfolded soak through me.

And the river of change that began has not stopped moving—it’s just finding depth.

Thank you for being a part of this unfolding, for reading when my words fail, and for sitting alongside me in possibility.

With so much Gratitude and Love,

Julian